Cloudflare launches a marketplace that lets websites charge AI bots for scraping | TechCrunch

Key takeaways:

  • Cloudflare has launched an experimental marketplace called Pay per Crawl, allowing websites to charge AI bots for accessing their content.
  • Site owners can set prices for each crawl, block AI bots entirely, or allow them for free — all from a Cloudflare dashboard.
  • The goal is to give publishers more control and possibly a new revenue stream in the AI era, where bots often scrape content without sending traffic in return.
  • Cloudflare reports that AI bots like OpenAI’s crawler take far more content than they refer users back — scraping 1,700 times for every one referral.
  • Several major publishers like TIME, The Atlantic, and Fortune are supporting Cloudflare’s default setting to block AI bots unless granted access.
Cloudflare launches a marketplace that lets websites charge AI bots for scraping | TechCrunch
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