Google’s AI search features are killing traffic to publishers | TechCrunch

Key takeaways:

  • Google’s AI Overviews and chatbots are reducing traffic to news websites.
  • Users get answers directly from AI, so they click fewer links to publishers.
  • The New York Times' search traffic dropped from 44% to 36.5% in three years.
  • Some publishers are now making deals with AI firms to earn revenue.
  • Publishers say the industry must quickly adapt its business model to survive.
Google’s AI search features are killing traffic to publishers | TechCrunch
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