As AI kills search traffic, Google launches Offerwall to bo…

As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch

Key takeaways:

Google has launched Offerwall, a new feature in Ad Manager that helps publishers earn revenue through options like micropayments, surveys, watching ads, and newsletter sign-ups, as traditional search traffic declines due to AI.
The Offerwall uses AI to decide when to show options to users, though publishers can set their own rules for when it appears.
Offerwall is free to use and was tested for over a year with 1,000 publishers; it integrates directly with Google Ad Manager and allows branding customization.
Google is partnering with third-party provider Supertab to allow visitors to pay for temporary content access, including options for subscriptions and content personalization.
During testing, publishers using Offerwall saw average revenue increases of 5% to 15%, with India’s Sakal Media Group reporting a 20% boost and 2 million extra impressions in just three months.

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